In a world where the internet community is growing so fast and furious, having an online presence has become a must for businesses to stay competitive. Be it our daily routine or business schedules, we are quite dependent on the internet and its offered gadgets like mobile phones, websites, web applications, and, most importantly, web portals. For instance, as per the reports, around 90% of US customers expect a brand to have an online store that makes the shopping experience convenient.
So, what exactly is a web portal, and what is all the fuss about? Today, in this blog post presented by Mrmmbs Vision, a Web Portal Development Company, we will discuss all the aspects related to a web portal.
In general, a web portal is considered a superior website or a highly-trafficked website with a range of different content, services, links, and more. It is a flexible web solution that works as a one-stop solution for users to explore content, products, and services. A web portal offers sophisticated functionality and interactive capabilities for different industries like healthcare, banking, education, hospitality, and more.
Why is creating a web portal for your business worth it?
As a web portal is a web-based platform gathering information from different sources and displaying it in a single user interface, it helps in several ways, including:
Improve experience: Offers customers, clients, and employees a better experience and better online space where they get access to different products and services of a brand.
Integrate infrastructure: Helpful in integrating infrastructure and using a web portal to connect different tools, web applications, and 3rd party systems in one dedicated place.
Personalize information: Based on the input of the user, personalization of information is provided by web portals. It gives a feature of a customized level of access that begins when the user logs in and can also be customized.
Implement business strategy: A web portal helps a business gather insights and use them for taking tactical decisions and business strategies.
Enhance engagement: Often termed a high-traffic website, a web portal helps build engagement and retention along with a built-up relationship with clients and customers.
Common features of web portals
In the realm of web portal development, there are many things that share the same and popular features. For instance,
Registration/ Login: One of the main features is registration and login, which helps recognize the users and provides access to their dedicated data, customization of content, and others on the portal.
Profile dashboard: Provide the feature of a profile and activity dashboard to help users insert their personal information and store important information such as references, activity records, history, and more.
Personalized content: If you have various target audiences or a multifunctional web portal, then offering personalized content features should be your priority. It helps with personalizing content related to products and services, along with increasing loyalty and business relationships.
Collaboration features: Let your clients and customers communicate and collaborate with you by introducing a communication feature like a chatbot, voice, video calls, etc.
Other features: A web portal should also have other basic features needed, like integration tools, domain-specific features, and others.
Web portals that are now in demand
Forced to reconsider strategies, methods, and digital tools the pandemic brought us new challenges. From working to learning and training from home has been widely accepted which emerges the necessity of web portals as per the industries. The most common and most requested web portals are:
Ecommerce portal: Designed to speed up communication and transactions between the sellers and buyers, ecommerce portals are integrated into the company’s digital infrastructure. Ecommerce portals are divided into two categories: B2B commerce portals and B2C commerce portals.
B2B commerce portal: These kinds of commerce portals are self-service gateways where businesses of different scales come together to buy and sell products. For instance: Alibaba, Amazon, Uddan, etc.
B2C commerce portal: These kinds of portals follow the practice of selling products and services directly to the users. It helps businesses serve the customer better and improve the customer’s buying experience. For instance, Apple, Amazon Prime, Flipkart, etc.
Community Portal: Designed for people who share the same interests and want a network to exchange their thoughts, knowledge, and experiences, community portals are used. These portals cover different topics like education, healthcare, finance, information technology, and more. Some successful examples are TechHub, TripAdvisor, Oxford Dictionaries Forum, etc.
E-learning portal: These kinds of portals are used in both the education industry and the business industry in order to teach individuals. E-learning portals provide access to a wide range of study and development materials like video lectures, e-books, manuals, presentations, and more.
Public service portal: Also known as government portals, public service portals provide their citizens with fast and convenient information like taxation information, employment details, immigration laws, and more.
Self-service portal: These kinds of portals aggregate functionality and collect information from multiple sources that help users with self-help and self-service. The common types of portals covered under self-service portals are customer portals, patient portals, employee self-service portals, etc.
Get your web portal developed with Mrmmbs Vision
In order to implement the development of a web portal, you need to first examine your business situation and select the right type of portal you need. Once the selection is done, you can tap into our year-long experience in Web Design and Development Services to help with creating a feature-rich, scalable, and tailored web portal for your business. We, at Mrmmbs, offer web portal development services including project planning, UI/UX design and development, web portal development, testing, and support.