Delve into the list of terminologies used by graphic designers

Delve into the list of terminologies used by graphics designers

Take a look at any company’s website, advertisement, billboard, or flyer. What is the first thing that you notice? Most likely, the answer is graphics. Whether it is an ad, a brochure, a flyer, a hoarding, or a website, graphics are everywhere. From being used in traditional marketing efforts to digital marketing efforts, graphic design is a visual representation of your business, product, or service.

Using the right graphics with the help of the Best UI/UX Development Company in Delhi can do wonders. Because good graphics are the door to customers, they are beneficial for work and also enhances the reputation of the business in the industry. But do you find yourself stuck somewhere when it comes to clearly understanding the language, concepts, and common terms used by graphic designers? If you are someone experiencing the same thing or are stepping into the world of graphic design and web design now, it is better to learn the most common terms used by graphic designers.

With that in mind, check out the list of terminologies used by graphic designers in the realm of graphic designing. The terminologies are categorized into four parts.

1. Typography 

Generally considered the visual component of a written word, typography is a method or art of arranging words in a way that is readable, legible, and appealing when displayed and viewed on a screen. Under the umbrella of typography, there are several other creations and terms used to provide finer details.

a. Lorem Ipsum

Being used since the 1960s, Lorem Ipsum is essentially a placeholder text used in web designing services by designers. Lorem ipsum copy helps designers get an idea of where the text will be placed, how much space it will take, how it will appear, etc. It is also known as “dummy text” or “temporary content copy.”

b. Typographic hierarchy

Whether you are just generating the idea or actually designing the layout of the idea, everything should be balanced in a proper way. This is where the typographic hierarchy comes in. It is a system of organizing text on a web page in order to create an order with the content that guides eyes to each section.

c. Widows and orphans

Commonly used while working in long or short text passages, orphans are paragraph lines that start at the bottom of the page or column. Widows are short lines or text that fall at the beginning of the following page.

2. Color

In graphics, the first thing that draws our attention is the colors, tones, and shades used in the graphic design. As there are plenty of colors in different shades, it becomes difficult to select and coordinate the right one.


A perfect color model used by designers for print products is CMYK. It stands for cyan, magenta, yellow, and black, which work best for printing objects. Be it a pamphlet, flyer, or brochure, the color combination CMYK is used in printing.

b. RGB

RGB stands for red, green, and blue. It is widely used for printing anything digital or for screen output. It is a color mode used in all the digital images showcased on digital devices like laptops, computers, televisions, etc.

c. Color palette

More than just a range of colors in a design, a color palette is basically a group of colors that you choose for any design. The colors are selected and used in a way that complements each other and the design.

3. Design 

Once the selection of colors is done, you can move on to the aspect of design for the best representation of the ideas. The category of design includes several terminologies, like:

a. Opacity

Opacity in design refers to the transparency of the designed elements. It is divided into low and high transparency, reflecting what lies behind it and when it becomes more solid.

b. Rule of thirds

The rule of thirds in graphic design is a technique that helps graphic designers determine the focal point of the graphics. Designers use the three-grid rule, with three rows and columns indicating the focus when the lines overlap.

c. Image resolution

In digital ones, image resolution is the most important one. The detail and clarity of an image are based on the number of pixels in the picture. Selecting the right image resolution helps increase credibility.

4. Branding 

The last step in the section on graphic design is branding, the concept that actually pulls together to make your campaigns and brand your business, product, or services. The common terms used in the category of branding are:

a. Grid

Grids are used for arranging an element in a consistent way and have evenly divided columns and rows that make the design more efficient and accurate in the display.

b. Trademark

An essential term for your brand that helps you stand out from others is what a trademark is called. It is a symbol or phrase that helps distinguish your products and goods from others in the market.

c. Brand identity

A visual presentation of the brand informing about its mission, vision, history, and values. Brand identity includes logos, business cards, memos, packing designs, and others that clearly describe the brand.

Wrapping up 

No matter how tech-savvy you are, when it comes to designing, especially graphic design, you need to learn the right lingo for a better work experience. Having knowledge about the right design term builds confidence and helps you explain and expect what you exactly want from the design. Do you still feel learning all these terms is difficult? If yes, then consider working with a Web Designing and Development Company in Delhi like Mrmmbs Vision, which offers design and development services in one place.

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